Our process starts with identifying the key consumer segments that drive growth by understanding their needs and building an experience around them. We use CRM and analysis to target and optimize marketing, incorporate big data to optimize and personalize the experience, and ultimately create a growth strategy that the business’ leadership can align around.
We provide credible, differentiated, strategic recommendations and guidance that is clear, achievable, and the result of previous experience and success. The Pocket Suite team specializes in customer centric, growth and retail marketing strategy so our primary targets are industries (and their CEO’s & CMO’s) that have been disrupted and now have to re-think their brand value proposition in light of a new competitive set and retail imperative.
We target brands, manufacturers, service providers, marketers, and agencies. Our typical clients consist of firms who partner with The Pocket Suite by utilizing our services to complement their own, such as an email platform implementation requiring a robust customer segmentation and CRM solution, or website developers requiring a Customer Journey Map for optimizing the customer experience through web design.