Greg, our Pocket Chief Marketing Officer, is a merchandising, marketing and business operations veteran with over 35 years of experience in hands-on leadership roles. He has held C-Suite and senior executive merchandising and marketing roles with companies such as Provide Commerce, Sears, The Sharper Image, SkyMall, and Shop NBC in addition to leading a full service digital marketing agency.
Greg co-founded The Pocket Suite along with Dan and Chris, with the mission to help C-Suite business leaders respond to a disrupted, changing marketplace by focusing on specific, innovative customer – centric marketing strategies and breakthrough experience solutions. Acting as “The Pocket CMO”, Greg specializes in helping businesses address their consumer experience needs at every strategic level. Utilizing a four – phase approach proven through past experiences, The Pocket CMO guides brands and companies through rigorous market segmentation, persona development, customer journey mapping, and value proposition development initiatives. The Pocket Suite team then helps businesses create and implement marketing strategy and customer experience solutions that differentiate their brand in the marketplace.
Prior to co-founding The Pocket Suite, Greg was Chief Consumer Experience Officer at Provide Commerce, where he lead Marketing, Merchandising, Creative, and CIRM efforts for the company’s seven brands.
Greg has built a broad, diverse multi-channel expertise. This diversity also includes experience with start-up business models, where Greg gained valuable international experience by launching catalog businesses in the U.K. and Europe. His understanding of direct response business models has developed an ability to consider a wide range of both quantitative and qualitative data sets to drive decision making.
Greg is described by his peers as creative, innovative and passionate.
Greg and his wife live in San Diego and spend much of their time in educational and athletic development activities with their two daughters. Greg is a passionate guitarist, and performs in local venues with his classic rock band. A native of Arizona, he also enjoys outdoor activities such as fishing, golf, and baseball.